orn Dishio Rashad Thomas, known professionally as "Shad Nono" often referred to as "200" is an American rapper, songwriter, photographer, director, entrepreneur, and community activist from West Los Angeles, California. Shad comes from his middle name Rashad and Nono is an abbreviation for his motto “Next Obstacle Next Opportunity.” He believes every time you’re told no, 'knock that obstacle down and find the next opportunity.' Nono was originally born in Bronx, NY but moved with his mom to Los Angeles at the age of 6. Raised by a single mother in a Section 8 building on the Westside of Los Angeles, Nono's musical influence came from listening to the radio and music cassette tapes his mom had in her bedroom from artist like Tupac, Bone Thugs N' Harmony, Sade, Bob Marley, and Mary J. Blige. In fear he would join a gang and potentially be killed, his mother tried her best to keep him in the house. But Nono eventually hit the streets and had his fair share of trouble. After his near death experience at 15, he decided to pursue music in hopes of a better life.
In 2017 he released a self titled freestyle called "West L.A Nono" that gave him a buzz in the streets of Los Angeles. In the summer of 2018 he released his single "Highway Dreams" to illustrate the very same case that changed his life forever. Only 2 months later, he left his job to pursue music full time. During this time he released famous singles 'No Homies', 'No Cap', 'No Smoke', 'Ricochet' featuring 200 Tribe artist J-Harp, and is latest single 'Gassin.' While following the footsteps of his favorite rapper and entrepreneur the late Nipsey Hussle, Nono founded the 200 Tribe, a brand, label and conglomerate that encompasses creators from backgrounds in music, fashion, photography, cinematography, finance, and tech. His clothing company (200 Clothing) and Photography business are both under the 200 Tribe brand. 200 is a phrase often used by Shad Nono and his conglomerates that simply negates the idea that 100% is satisfactory. It is widely used to describe the amount of dedication and resilience needed to succeed when you are from the inner city community of Los Angeles also known as "the hood", much similar to Nipsey's 'Marathon' movement.
Nono's style is impudent, his word choice is exceptional, and without a doubt he is comfortable on any mic. Nono's journey is single handedly becoming one of the most resilient stories in West Coast Hip-Hop history by far. Although we are still in the early stages, Nono appears to be on the same route that the greats have also been on. Just listen.